I view my career in five-year increments —

🔹 Years 1–5: Building the Fundamentals

The early years of my career were focused on building my foundation in brand management. I earned nicknames like the “Nielsen Data Wizard” and “Share Report Queen” at Henkel. If you wanted to know the performance of any pack size, within any sub brand, within any channel, I was your girl. At BIC, I mastered below-the-line activation during high-pressure back-to-school seasons, where 70% of sales happened in just three months and flawless execution was the only option. At Unilever, I created my first long-term innovation strategy, identifying white space opportunities in the haircare category and leveraging forward-looking consumer trends. These early years were about mastering the craft: digging into the numbers, learning category dynamics, understanding what truly moves share, and becoming fluent in the fundamentals that make brand management such a powerful discipline.

🔹 Years 11–15: Leading Teams and Driving Change

At Philips and now at Heineken, my focus expanded to people leadership and transformation. At Philips, I was responsible for all communications oversight and governance across the Norelco and Avent brands, spanning creative, copy, and consumer engagement. I pioneered integrated ways of working across owned channels, influencers, and PR, elevating brand relevance, ensuring consistency, and reinforcing a premium brand image. At Heineken, I rolled up my sleeves and became a master of Marketing Technology. I transformed into a catalyst for the organization, leading enterprise-level digital solutions, unlocking new ways to use data, and solving some of marketing’s most complex challenges. I’ve thrived as a change agent - driving transformation while bringing my teams the calm focus needed to deliver. This phase has been about influence, enterprise impact, and preparing to take on senior leadership where I shape not just brands, but the organization’s future.