Cathy Casoria- Brand Builder. Change Agent. Leader.
Cathy Casoria is an ambitious brand builder and transformational leader with a proven track record of driving growth, shaping strategy, and inspiring teams across some of the world’s most recognized companies. Over her 15+ year career, she has demonstrated that no challenge is too complex to be simplified, scaled, and turned into results – always with her trademark energy and optimism.
Her impact spans multiple industries and business models. Early in her career, she built her foundation in brand management: at Henkel, she became known as the “Nielsen Data Wizard”; at BIC, she perfected BTL execution during back-to-school seasons; at Unilever, she created innovation roadmaps rooted in consumer white spaces; and at Blue Buffalo, she launched the brand in 12+ countries, growing global sales by 49% in two years.
At Philips, she drove double-digit growth for Norelco through breakthrough innovation and iconic entertainment partnerships, while also pioneering new models of consumer engagement for Norelco and Avent. Today at Heineken, she leads Commerce Technology and Digital Innovation, tackling the organization’s
biggest Marketing and Sales challenges with technology and data-driven solutions.
Cathy is recognized not only for her results but for her leadership philosophy. She describes herself as a “swan leader”: calm and composed on the surface, but with relentless drive and energy fueling the work underneath. Direct and transparent, yet approachable and fun, she balances high expectations with a deep commitment to coaching, upskilling, and celebrating wins big and small. Known for her wit, warmth, and ambition, she thrives in fast-moving environments, serving as a change agent who empowers teams to perform their best while staying focused on the bigger picture.
At every stage of her career, Cathy has delivered impact that lasts: stronger brands, stronger teams, and stronger businesses. Looking ahead, her ambition is clear – to step into senior leadership where she can shape enterprise strategy, drive transformation, and build a legacy of growth, innovation, and perhaps earn a few more great nicknames along the way.